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Batra Theatre

Started out in the later years of 70s, Batra Theater was once one of the lagest screens in the entire state of Punjab. Khoobsurat starring the damsel Rekha was the first talky to have released here. Later, Sanjeev Kumar starrer Naukar was released.

Initiated by the famous Batra family, this theater in Chandigarh was once the pride of the city. The corporation was reputable as one displaying unadulterated picture quality and aiming to offer the spectators a grand picture experience. Dolby Sound systems were also incorporated in the theater to ensure a superior audio quality for the audiences

Based in the heart of the city, Batra Theater survives with pride which is largely due to the loyalty of the customers, even in this age of multiplexes and globalization.

Strength of Batra Theater

  • The theater enjoys a particular rapport in the city due to being the oldest and for once being the grandest around.
  • The theater is further blessed with a seasoned and experienced staff.
  • The location of the theater in Sector 37 – B places the theater in the centre of a major tourist and crowd puller.
  • The sound and projection system is also state of the art which commands respect and also reasonable prices.

Weakness of Batra Theater

  • Adaptability to the local scenario is slow due to the nature of the management.
  • The policy of the pricing fails to catch hold of the audience pulse and moods and hence ends up with unacceptable prices.
  • Theater fails to market itself and survives merely on the previous rapport and brand equity.
  • The brand is restricted to the city of Chandigarh unlike other spaces which are famous across the state and hence enjoy a similar footfall.

Contact Details


84, SEC 37-B, SECTOR 37, CHANDIGARH 160037
+ (91)-172-2690400, + (91)-172-3058689,

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